CPO Outlets

I was hired by CPO Outlets to make all their web and social media graphics and lead marketing campaigns.

I worked closely with sales, marketing, and customer success teams to ensure that products meet customer needs and drive adoption.

I also defined and tracked key performance indicators (KPIs) to measure the success of products.

In addition, I collaborated with cross-functional teams to define product vision, roadmap, and requirements.

To the right is an example of a final product. I collaborated with DeWalt and our sales team to highlight the best products and promotions. I designed and implemented the final product using CSS/HTML.

Below is a project that I discovered and finished on my own. I regularly clicked through the website in order to find new pain points that a customer might experience while shopping. I realized that we did not have a ‘return to top’ button on our website at all. You can still see it on CPO Outlets.